Privacy Policy

Effective Date: March 13, 2025

This Privacy Policy explains how MEC2 GmbH (“we”, “us”, “our”) collects, uses, and protects personal data when you visit and interact with https://www.livecookintable.com (the “Website”). This Privacy Policy is intended to comply with the EU General Data Protection Regulation (GDPR), the ePrivacy Directive, and applicable German data protection laws.

1. Controller

MEC2 GmbH
Grosse Hub 7d
65344 Eltville, Germany

Telephone: +49 (0)6123 2080222
Email: info@mec2.de

Commercial Register: Amtsgericht Wiesbaden, HRB 20846
VAT ID: DE 231975825
Managing Director: Dr. Jörg Binding

MEC2 GmbH is the data controller within the meaning of Art. 4(7) GDPR.

A Data Protection Officer has not been appointed, as this is not required under Art. 37 GDPR. Data protection inquiries can be directed to the contact details above.

2. Scope and Acceptance

This Privacy Policy applies to the processing of personal data of visitors and users of the Website. By using the Website or contacting us via the Website, you acknowledge and accept this Privacy Policy. If you do not agree, please discontinue use of the Website.

3. Categories of Personal Data

3.1 Data Provided by You

When you contact us via forms or email, we may process the following data:

• Name

• Email address

• Telephone number (if provided)

• Company name

• Job title or position

• Content of your message and any information you voluntarily provide

3.2 Automatically Collected Data

When you visit the Website, technical data is automatically collected, including:

• IP address

• Date and time of access

• Requested pages or files

• Referrer URL

• Browser type and version

• Operating system

3.3 Cookies and Tracking Technologies

We use cookies and similar technologies, including Google Analytics 4 and the LinkedIn Insight Tag, to analyze Website usage and support limited B2B marketing and remarketing activities.

We do not collect or process payment or credit card information on this Website.

4. Purposes of Processing

We process personal data for the following purposes:

1. Responding to inquiries and providing requested information

2. Business communication and B2B marketing, including newsletters, where permitted

3. Website analytics and optimization

4. Ensuring Website security and technical stability

5. Legal Bases for Processing

The processing of personal data is based on the following legal grounds pursuant to Art. 6 GDPR:

• Consent (Art. 6(1)(a) GDPR), e.g. for contact requests, newsletters, and optional cookies

• Legitimate interests (Art. 6(1)(f) GDPR), in particular Website security, analytics, and B2B communication with existing or prospective business contacts

Our legitimate interests are balanced against your fundamental rights and freedoms.

6. Cookies and Consent Management

6.1 Essential Cookies

Essential cookies are necessary for the operation and security of the Website and are used on the basis of Art. 6(1)(f) GDPR and §25(2) TTDSG.

6.2 Optional Cookies (Analytics and Marketing)

Optional cookies, including analytics and marketing cookies, are used only with your prior consent pursuant to Art. 6(1)(a) GDPR and §25(1) TTDSG.

You may withdraw or change your consent at any time via the cookie settings on the Website or through your browser settings.

7. Analytics and Marketing Tools

7.1 Google Analytics 4

Google Analytics 4 is used to analyze Website usage. IP anonymization is enabled. Data may be transferred to Google servers, including servers located outside the EU. Such transfers are safeguarded by Standard Contractual Clauses in accordance with Art. 46 GDPR.

You can prevent data collection by Google Analytics by adjusting your cookie preferences or by using a browser add-on provided by Google.

7.2 LinkedIn Insight Tag

The LinkedIn Insight Tag is used for conversion tracking and B2B remarketing. LinkedIn may process personal data, including IP address and device information. Data processing is based on your consent.

You can manage your advertising preferences directly within your LinkedIn account.

8. Data Recipients and Service Providers

We may disclose personal data to the following recipients:

• Hosting and IT service providers

• Analytics and marketing service providers

• Email and CRM service providers (e.g., Brevo)

All service providers act as processors under Art. 28 GDPR and are contractually bound to data protection obligations.

We do not sell or rent personal data.

9. International Data Transfers

Personal data may be transferred to third countries, including the United States. Where required, such transfers are protected by appropriate safeguards, including Standard Contractual Clauses in accordance with Art. 44 et seq. GDPR.

10. Data Retention

Personal data is stored only for as long as necessary to fulfill the respective purposes or to comply with statutory retention obligations. Thereafter, the data is deleted or anonymized.

11. Data Security

We implement appropriate technical and organizational measures pursuant to Art. 32 GDPR, including SSL/TLS encryption, access controls, and secure hosting infrastructure. Nevertheless, no transmission over the internet can be guaranteed to be completely secure.

12. Your Rights

You have the following rights under the GDPR:

• Right of access (Art. 15 GDPR)

• Right to rectification (Art. 16 GDPR)

• Right to erasure (Art. 17 GDPR)

• Right to restriction of processing (Art. 18 GDPR)

• Right to data portability (Art. 20 GDPR)

• Right to object to processing, in particular for direct marketing (Art. 21 GDPR)

• Right to withdraw consent at any time (Art. 7(3) GDPR)

To exercise your rights, please contact us at info@mec2.de.

13. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or the place of the alleged infringement.

For MEC2 GmbH, the competent authority is:

Hessian Commissioner for Data Protection and Freedom of Information (HBDI), Germany.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The current version is always available on the Website. Continued use of the Website after updates constitutes acceptance of the revised Privacy Policy.

15. Contact

If you have any questions or concerns regarding this Privacy Policy or our data processing practices, please contact:

MEC2 GmbH
Grosse Hub 7d
65344 Eltville, Germany
Telephone: +49 (0)6123 2080222
Email: info@mec2.de